Archive Essentials

Submariner Style ("Classic Black") Dealer Display Wall Clock – 3/4 viewSubmariner Style ("Classic Black") Dealer Display Wall Clock – seen from the other side
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(97) Original price was: 170US$.Current price is: 158US$.
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GMT-Master II "Pepsi" – Dealer Display Wall Clock – view 4GMT-Master II "Pepsi" – Dealer Display Wall Clock – view 2
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Datejust "Royal Gold" – Dealer Display Wall Clock (Gold Hands Edition).Round wall clock with a gold fluted frame, white face, gold rectangular hour markers, gold hour and minute hands,
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Omega Speedmaster Professional "Moonwatch" Style – Dealer Display Wall ClockOmega Speedmaster Professional "Moonwatch" Style – Dealer Display Wall Clock – view 2
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Daytona "Yellow Gold" Style – Dealer Display Wall ClockDaytona "Yellow Gold" Style – Dealer Display Wall Clock – view 2
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Audemars Piguet Royal Oak Style – Dealer Display Wall Clock (White Dial)Audemars Piguet Royal Oak Style – Dealer Display Wall Clock (White Dial) – view 2
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Panerai Radiomir Black Seal wall clock with black dial, white cushion-shaped case, minimalist white numerals, small seconds subdial, and date window.Panerai Radiomir Style – Dealer Display Wall Clock (Polished Silver Edition) – view 2
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Patek Philippe World Time Style – Dealer Display Wall Clock 38cm (Green Dial Edition)Patek Philippe World Time Style – Dealer Display Wall Clock 38cm (Green Dial Edition) – view 2
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Close-up of a black and silver rolex wall clock with a shiny metallic frame, luminous rectangular hour markers, and the text ROLEX OYSTER PERPETUAL on the face, showing the time as 10:10:30, with a small metal mounting plate beside itRolex wall clock with a black dial, silver hour markers and hands, and a polished silver frame, featuring the text 'ROLEX OYSTER PERPETUAL' and 'SUPERLATIVE CHRONOMETER OFFICIALLY CERTIFIED' on the face, with a small key on a metal plate shown in the corner for winding or setting the clock.
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Porsche Wall ClockPorsche Wall Clock – view 2
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Archive Essentials is the shortlist: one definitive piece from each dial family we build, chosen because it is the reference people actually come looking for rather than the one that photographs best. The chronographs are here — the Daytona in yellow gold and the Speedmaster “Moonwatch” — alongside the Submariner in classic black, the Pepsi GMT-Master II with its two-tone bezel, the Datejust in royal gold, and the Oyster Perpetual, which carries a room on colour alone. Beyond those lines sit the independent houses: the Royal Oak and its integrated case, the cushion-cased Panerai Radiomir, a Patek Philippe world-time dial, and the Porsche piece that has ended up on more showroom walls than anything else we make.

Every one is built the same way, because the construction does not change with the dial: a case milled from solid 304L stainless steel in 30, 34, 38 or 42 cm, mineral glass rather than acrylic, and a high-torque silent sweep movement rated for the hand mass of each size and calibrated individually. Pieces are held in stock across our own warehouses. When an order comes in, the movement is run and checked on the bench and the piece inspected under magnification before it is packed; most destinations receive it within nine to eleven days.

This is the collection Alessandro CONTI oversees personally. If you are choosing a first piece, start here.

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